Manoj is a director of Uravu Eco Links Ltd. He is in charge of its overall marketing and public relations activities, as well as looking after bamboo procurement and sales.

Manoj played a vital role in setting up the Uravu Bamboo Grove Resort, applying his experience in the tourism sector. He has been working in the field of social entrepreneurship for more than 20 years. Before joining Uravu Eco Links Ltd., he worked for Vikasana (Institute of Rural Development), Vishwa Seva Educational Trust and Equations (Equitable Tourism Options).