Sivaraj is the Managing Director of Uravu Eco Links Ltd. He coordinates all the company’s activities – construction, bamboo trading, construction training and workshops, and community tourism.

He has 20 years of experience in the bamboo sector and is one of the founding members of the charitable trust Uravu Indigenous Science and Technology Study Centre (Uravu). He has been a Trustee since 1996 and is currently Uravu’s secretary. He is also a member of the Kerala State Bamboo Mission and serves as an advisor in the Maharashtra Bamboo Development Board.

Sivaraj also played a vital role in the formation of the Uravu-Kabani Homestay project of Thrikkaipetta, which has been operating successfully since 2008. As former member of the Steering Committee of the Responsible Tourism Initiative in Kerala, he maintains close ties with the Kerala Institute of Tourism and Travel Studies (KITTS), as well as with Kerala’s Department of Tourism. Sivaraj also co-operates actively with governmental, industrial and civil society stakeholders.